marcgeorge.com

With the release of Sky Sports cricket commentator Bumble’s book ‘Start the Car: The World According to Bumble’, HarperCollins wished to engage his audience with a twitter game based around the England vs. Australia test matches. The rules were simple, Twitter users would tweet with the #twikkit hashtag and guess the number of runs for that day, the closest guess winning a copy of the book. Realtime results are shown on the cricket board on the site with a dynamic graph.